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In 1981 an American called Ely Callaway sold his vineyard for $14 million making a $9 million profit. Having excellend in the military and in business Ely could have settled into a comfortable retirement.

Instead he bought a stake in a small club maker. Callaway Hickory Sticks USA would go on to become one the biggest golf equipment manufacturers in the world.

Although a wealthy man, Ely Callaway understood that hard work would be the only to make his business work and he was prepared to do anything to help the firm grow – on occasion turning his Cadillac into an unlikely delivery van.

Callaway Golf Clubs: Quality And Attention To Detail
By the mid 1980’s Callaway had employed Richard C Helmstetter as chief club designer and with ranges like Callaway Edge and Callaway Persimmon the quality and attention to detail bestowed on every Callaway driver and Callaway iron was filtering through the golfing world.

In 1988, when the company relaunched as Callaway Golf, sales had reached $4.8 million. By 1989 with both the S2H2 Callaway irons and the S2H2 Callaway driver on sale the company had broken the $10 million sales barrier for the first time. In 1990, with Callaway drivers the number one choice on the senior’s tour, that sales figure had doubled again.